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InvestCloud Boosts Financial Planning Firepower With Acquisition

Tom Burroughes, Group Editor, May 6, 2021

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InvestCloud said it is making the deal at a time when turbulent markets make the need for financial planning more urgent. In the US alone, the financial planning sector is worth $52.9 billion, and slated to grow by 3.5 per cent this year. 

InvestCloud, a Los Angeles-based platform for developing financial digital solutions, has acquired Advicent, a cashflow, trust and tax financial planning provider. The move comes a few months after InvestCloud’s merger with data provider Finantix and Tegra118.

The financial terms of the deal were not disclosed.

Milwaukee-based Advicent, a Vista Equity Partners portfolio company, provides financial planning technology for more than 140,000 financial professionals across nearly 3,000 firms worldwide. The firm’s European base is in the Netherlands. 

The business’s NaviPlan platform creates scalable financial planning software through application programming interfaces as well as cash flow and goal-based planning engines. 

“The acquisition aims to create the world’s leading financial planning solution. It does this by bridging the advisor-client communication gap by combining Advicent’s cash flow, trust and tax financial planning engines with InvestCloud’s digital client and advisor platform and existing market leading goal-based financial planning engines,” InvestCloud said in a statement. 

InvestCloud said that it was making the deal at a time when turbulent markets make the need for financial planning more urgent. In the US alone, the financial planning sector is worth $52.9 billion, and slated to grow by 3.5 per cent this year. 

“Advicent is a highly differentiated planning engine covering the simple goal-based assessments that most of the known financial planning engines cover. However, and importantly, Advicent also has advanced retirement income scenarios and estate/trust planning focusing on the very difficult planning aspects of tax and cash flow,” John Wise, co-founder and CEO of InvestCloud, said. “The Advicent team has created a great asset which, when combined with InvestCloud’s expertise in digital design, gaming theory, decision theory and data science, will accelerate the advisor experience and drive better adoption and better outcomes.”

InvestCloud has more than 20 offices around the world including New York, London, Geneva, Singapore and Sydney.

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