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TrustedFamily has appointed Wendy Craft, who sits on Family Office Exchange’s advisory board, as head of the Americas office in New York, responsible for driving growth across North America.

TrustedFamily, a secure online communications platform provider, is currently implementing a strategy to work with the top business families in every country around the world, as discussed in a recent interview with this publication (view here).

“Wendy will lead all business development initiatives in North America. She brings a wealth of experience to the table and in particular, her role on the advisory board of the Family Office Exchange and her association with a number of large business families is expected to boost sales and performance for the company,” said TrustedFamily.

Craft previously worked as vice president and general counsel for the Shepperd family, an international investment family based in Zurich, Switzerland. In that role she led a New York office for the family.

Before working with the Shepperd family, she was vice president and general counsel for the Schneider family, a prominent real estate family in New York. During her time there, she assisted in separating the operating company from the family office.

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